Pepe's Funeral


Matt Furie, the creator of Pepe the Frog, killed Pepe.

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Bro, just let it go.

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These three memes have similar subtitle which mean “Bro, just let it go.” Social media users apply these memes when they are trying to let someone claim down. The main characters— the Muslim with a gun, the cat and the cock—are aggressive. While the other characters in pictures are trying to stop the impulsive main characters.   “Bro, just let it go” came from OW game competition . Then, the meme of cock and dog became viral in Chinese social media at about the same time and users tend to use these different versions simultaneously to avoid repeating others. The humor inside them are also similar.   According to the incongruity theory, people feel it funny when unexpected conflicts happen between different elements of the same meme. In the picture of three men, the Muslim with white hat has a furious face and is going to fire the gun, while the other two men seem to be smiling and are holding his arms to stop him. The conflicts in action and emotion dif...
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Week 10: Referring to Shifman

Shifman summarizes some elements of viral success and memetic success in his book Memes in digital culture . Participation is a feature of both viral and memetic success. Participation means "viral dissemination may be enhanced if people are encouraged not only to share a certain item, but also to carry out other activities related to it"(2014, p.72). When the concept of "Buddhist styled youths" memes got popular in social media, many users participate in expansion of the memes to "Buddhist styled" plus any occupation or identities such as "Buddhist styled employees", "Buddhist styled teachers", "Buddhist styled mothers".  "Many successful campaigns depend not only on sharing content but also on the active engagement of users in re-creating or appropriating items"(2014, p.72). The joint meaning creation becomes a campaign that everyone is contributing to the expansion of the "Buddhist styled" memes and crat...
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